Monday, December 17, 2012

Innovation and exports key to Morgan's survival

Worcestershire-headquartered Morgan Motor Company is blending the past and present with modern innovation and handmade manufacturing, chairman Charles Morgan has told Insider.

Investment in new technology is the key to future growth and survival as a low-volume manufacturer, he added.

The company still hand-assembles its iconic cars on wooden trestles in a series of pre-war huts at its factory in Worcestershire. However, the vehicles rolling off the production line also rely on computer design and laser cutting.

"We make a product that has all the styling and desirability of the past, but which is created through modern designs techniques and to modern standards," Charles Morgan told Insider. "Although a new Morgan looks old it's actually quite modern, designed on computers and made from very high-tech components such as bonded aluminium.

"We've survived in the same way as businesses like AGA have survived, by updating and refining what people want. If you look at car industry you have to be very big or very small. The middle is the danger area – where Rover were – unless you can get more volume."

Sales at Morgan Motor Company Ltd fell in 2011 in a difficult year which was affected by the economic downturn, with a "disappointing" profit figure. Pre-tax profit fell from 1.7m to 318,000 on sales of 24.9m, down from 28.8m in 2010.We are backed by a committed staff of laundry dryer specialists with decades of experience in the laundry industry.

The introduction of new models in 2012, including a new three wheeler, and the restrucMarking machines and laser marking machine for permanent part marking and product traceability.turing of the group is hoped to boost revenue and profitability following a year of investment in 2011. Exports have been another vital component to Morgan's survival.TEPCO, elevator parts is an independent, American owned corporation devoted to servicing you, our customer. It exports about 70 per cent of its cars.

Morgan said: "We're good in this country at undermining and belittling hard work, technology, skills. But aboard, in places like China and India, it's the opposite - they think the stuff from England is beautifully made. It's something worth building on. Companies in the Midlands setting out to build something of quality stand a really good chance of making a success of it abroad."

Pacific Coast Avionics (PCA) will provide custom panel upgrades for three DeHavilland DHC-6-300 Twin Otters operated by TAC Air out of Coronado, California. The Twin Otters are utilized for jump flights and jump training by both civilian and military customers.

"Since these aircraft are used primarily in a local flight environment, the emphasis was placed on safety of flight rather than more sophisticated long range navigation," said Dewey Conroy, PCA president and CEO. "The install package for these aircraft is indicative of our ability to match the equipment to the mission and provide the customer with the best value for his upgrade investment."

The install package is standardized for all three aircraft and includes an Aspen Avionics Evolution 2000 Dual Screen EFIS, a Garmin GNS-530W GPS/Nav/Com, a Garmin GMA-340 Audio Panel,There are many brands and makes of dry cleaning machine, they are all basically the same in principle and function. Dual Garmin GTX-327 Mode C Transponders and Avidyne TAS-620 Traffic System.

"We successfully integrated the new avionics with the existing avionics that remained in the panel and provided all the necessary interfaces with other instruments," said Conroy. "In addition,Most wind power generators don't spin fast enough for them to work. the customer took advantage of our capabilities for CAD panel design, panel cutting, powder coating, and laser engraving to make the panel as new as possible."

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