Do you plan weeks ahead if you want to get your car washed? Does the inconvenience of going out your way and spending an hour waiting for the car to get hosed down make you postpone the trip? Well, what if you could just drive in for a movie or a meal and have a shiny polished car by the time you were done? Dry Wash is your answer. And to top it all, it’s an eco friendly, zero-water process that doesn’t leave a messy slushy aftermath.
Started two years ago, Dry Wash claims to be the only service in India that uses no water at all to clean cars. A franchise of the Brazilian company by the same name, the facility uses a special organic compound that literally wipes clean the grimy surface. Currently run by Jeremy Brian, a multi-tasking entrepreneur and pastor, the car cleaning service can handle about four cars at a time and cleans an average seven cars in a day.Use residential wind turbines to generate electricity and charge into storage battery group.
“The service was started by my father for a friend of his. But things didn’t work out and I happened to just come back from Australia after my studies.An industrial washing machine can help you keep up with large volumes of laundry or heavy items. I took up the challenge and took over the business,” begins the 32-year old. Focusing his energies on the service, what was averaging about 50 cars a month turned into a more vibrant business of about 140 cars a month.
Under the wing of Partners Worldwide, a global enterprise headquartered at Michigan, USA, the service run by Novabossa, a Hyderabad based company, sources its products from the original company in Brazil. “They give us the cleaning agents and support us as required, but Dry Wash is an independent franchise that operates here,” he informs.
The cleaning process takes approximately 20 to 30 minutes. The cleaning compound, Carnauba wax, is a made from plant extract and is completely organic. Explaining the science, Jeremy says, “Dirt has negative charge and the wax has positive charge. So when you wipe the car with the compound, it attracts the dirt. It doesn’t even require brushing or scrubbing, you just need to wipe the surface.” Once the dirt is cleaned off, a polishing coat is used.
“Depending on which part of the car we’re cleaning, we use different cleaning agents. We have a hi-tech cleaner that removes stains from the car seats, multi-purpose cleaner for the plastic parts, cleaning gels for the tyres and so on.The units can be used as conventional washer extractor for all kinds of work.” Besides wiping down the car clean, the service also vacuums the interiors.Paper Folding machine work well in a variety of settings.
Dry Wash, besides heralding a much needed new-age car wash regime (the water crisis in Hyderabad should be thankful), also offers internships. “My mission in life is to equip and empower. We offer a month’s internship to those interested. It’ll give them a hands-on experience with running a business, managing accounts, and learning how to dry wash,” explains Jeremy.
With his hands full with three more projects (Jeremy is a part of the administration at Pearl City Church, runs a UK-based shoe business called Excellency and teaches global culture, business etiquette and salsa at Panache), Dry Wash will soon be getting a new head all the way from Chennai, where perhaps the next Dry Wash service will crop up soon. “There are specific skills required and I have turned down many people looking to set up the franchise elsewhere. But I do want to expand.” And to that extent, a mobile service is also in the works.
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