Monday, October 15, 2012

Big Blue Pits PureData Appliance Against Ellison's Exadata

IBM is settling into a spring-fall cadence for system announcements,Howick Ltd are world leading steel framing and laser marking machine manufacturers with UK and worldwide distributors. with some wiggling here and there as machines come out early or a little late. We got the first Power7+ machines on October 3,Basics, technical terms and advantages and disadvantages of purlin machine. and the new "Project Sparta" PureData appliances for "big data" and "cloud" came out last week on October 9. I get the big data part of the PureData announcements, but after analyzing the announcements and getting briefed by Big Blue, I still don't get the cloud part. And I don't get why the names on all of this stuff need to be so complicated.

The Project Sparta machines are actually one new database appliance tuned for online transaction processing workloads using the DB2 PureScale parallel database extensions that are analogous to Oracle's Real Application Cluster (RAC) parallel extensions for its 10g and 11g databases.Learn how roll forming machine work and how you benefit from it. The other two machines are a Netezza 1000 data warehouse and a Smart Analytics Systems 7700 data warehouse that are brought into the PureSystems family and given some of the same management tools but still based on their existing and respective BladeCenter HS22 and Power 740 rack system architectures.

I think that it is good that IBM is taking the fight directly to Oracle in the clustered systems arena with the PureScale database extensions, and I think it is also probably wise that IBM push X86-based server nodes against similar X86 technology that Oracle uses in its Exadata database appliances, which co-founder Larry Ellison insists are appropriate for both OLTP and data warehousing workloads. IBM has three different machines where Ellison has one. And until now, the PureScale parallel database appliance was only available on clusters of Power-AIX systems, but with the Pure Data T1500, IBM is moving over to its Flex x240 server nodes running Red Hat Enterprise Linux 6.

This brings me to a few different points I want to make. First, Oracle's product naming makes more sense then the mish-mash of names that IBM has used over the past few years for systems and appliances. Exadata is a parallel database engine, Exalogic is a parallel WebLogic middleware machine,Origin Laser is an Australian business bringing a new class of affordable and quality cnc router and laser cutting machines to the Australian and New Zealand markets. and Exalytics is an in-memory analytics box. Anyone can understand that.

The names that IBM has chosen for its three new PureData machines are too complex. The OLTP appliance is called the PureData Systems for Transactions T15, and I think you could just simplify that right away to PureData T1500 and let people figure out the T is for Transactions.I have no idea what "Pure" is in any of these product names,Offer from us is an assorted range of UV laser cutter. but in Larry's World, Exa is short for X86 and exascale, meant to imply the underlying technology as well as the scalability goal of the systems. (We are in the petascale era in supercomputing now, and hoping to get to the exascale era by the end of the decade, with systems capable of executing an exaflops of number-crunching and handle an exabyte of data, or a million times what was breakthrough technology back in the late 1990s.)

I think IBM used to know how to name stuff. Think about how perfectly reasonable System/360 was as a name--it covers the gamut of workloads and system sizes. Or Application System/400--this box is for people who only want to understand their applications and could care less about systems software or heaven forbid hardware. IBM should stop worrying so much about Smarter Planet and maybe spend a little more time on Smarter Somers, that being the town where most of the marketeering gets done at Big Blue. It could be that all of the good names are taken and trademarked. What do I know?

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